Hoioh Design

Hoioh Design is a small company founded in 2019 by three friends united by a passion for furniture design. Based in Poble Sec (Barcelona), they create wooden furniture with a playful character that they produce locally (Girona) using certified plywood. Their values are, above all, sustainability, honesty and transparency.

The name Hoioh originates in “Hole,” which is understood as “cabidad/hole.” A hole is made in the wood to define a shape, to connect it with another; it is the opening of a possibility of change, interaction and combination. A hole is also a space that invites our creativity to fill it and define it. This is what Hoioh is, a blank canvas, a place to play, experiment and create. Hoioh Design is strongly influenced by Japanese culture and aesthetics, especially origami, which is already part of our identity.

When you buy at Hoioh Design, you get a product made to last, be used and lived, which will maintain its beauty over time. Something you shouldn’t get rid of the next time you move to a new home. At Hoioh, they want to make you rediscover the pleasure of buying something unique that may have minor differences and imperfections but has been produced just for you. In short, opt for conscious consumption. A place where you can buy playful wooden furniture designed and produced locally with passion and care. All their pieces are digitally cut and finished by hand; they are shipped flat-packed to quickly assemble on site.

Hoioh produces individual objects or small series through a balanced combination of CNC (machine cutting) technology and handcrafted finishing, using certified plywood. The use of digital CNC technology allows for optimization, quality and repeatability while enabling them to produce on-demand or in small batches. This avoids overstocking, reducing logistical needs and storage space, and therefore reducing the carbon footprint inherent in the production process. They want their customers to rediscover the magic of time, as a more conscious and local production process does not happen instantly. We understand that this is difficult nowadays when we expect everything to be immediate, but we believe that human beings need to change and rediscover for their survival. The value of patience, the appreciation for the effort put into the product.

Packaging is an essential component when buying a product, so Hoioh pays special attention to it. All products are carefully packaged in custom-made recycled cardboard boxes. Their goal is to minimize fillers and wrapping as much as possible, using sustainable materials when they can’t avoid it. They also include in each package a small paper square with a QR code that takes you to their online instructions, minimizing single-use paper. You’ll be able to turn each square into origami, so nothing goes to waste.